Roxy Lee, Founder & CEO
Roxy Lee, also known as 'Rox,' was born in the United States and has spent the last three decades living in Australia. Her journey into photography began unexpectedly in 2010 when she met Katy Perry in Sydney with her unfinished Blue Guitar. This encounter inspired her to pursue photography, leading her to work with major artists like Public Enemy, Joan Jett, Lady Gaga, Beyoncé, Justin Bieber, Ed Sheeran, Michael Bublé, and many more. Each rockstar she photographed added a piece to her Blue Guitar, now composed of parts from 43 major artists and serving as a symbol of social change.
Rox designed and crafted custom top-of-the-line guitars for the first eight rockstars who performed with the original Blue Guitar. Each guitar reflected the artist’s style, autographed with their signature, and inscribed with a message to youth, contributing to future fundraising efforts for the Blue Guitar Project.
Driven by her passion for social justice and empowerment, Rox established the Blue Guitar Project after meeting a homeless teenage boy on the streets of Sydney. This global nonprofit creates music labs for underprivileged youth, enabling them to collaborate on music and video projects at an industry-standard level, preparing them for careers in the arts. Rox's dedication to social justice is evident in her exhibitions in Australia and her recording work on Patrick Matera's album.
In 2024/2025, Rox will photograph the celeb-fueled 'Rise Up' campaign in the UK, launching the first song from the music lab that embodies love, harmony, and unity worldwide. She advocates for artists to integrate the Blue Guitar into performances, championing children's right to dream and inspiring unity, equality, freedom, and justice. As part of the Rise Up Campaign, celebrities and artists are creating video messages of inspiration with the Blue Guitar for social media, amplifying its impact. Rox's journey is a testament to the transformative power of music and the pursuit of one's dreams.
Our Board
Kaine Costello
Director
Paull Betts
Technology Advisor
Lachlan Williams
Secretary & Legal Advisor
Richard Crampton
Treasurer